It should connect with your visitors easily by making a visual link between your print material, logo, and your physical location. Make sure your website is designed to reflect both your business and your brand. Although each of the websites shown above are using different styles, they all have a modern appearance that will appeal to the average visitor. A crisp and clean website design is a powerful tool to build a positive experience for your visitors, establish trust in your brand, and show them why you are a step above your competitors. In fact, research from Adobe has shown that 38% of consumers will stop engaging with a website if it’s unattractive, and researchers at the British Computer Society discovered that 75% of judgements of a website’s credibility are based on aesthetics! If your website is outdated, this is sending a subconscious negative message to your audience, and it could have a lasting impact of their perception of your financial institution for years to come. The appearance of your website says a lot about your brand, and how you’re perceived by potential customers. Let’s explore what these websites have in common to determine why they are so effective from a design standpoint. ![]() These are some of the biggest factors in creating an effective website design. We all know that first impressions are important, but this is even more true online, since users rate the visual appeal of a website and form brand opinions within 0.05 seconds! Couple this with the fact that consumers have high standards when it comes to online content, and the importance of website design becomes obvious.Įach of the websites we’ve showcased is doing a great job of building trust, providing information, and guiding their visitors with an exceptional user experience. Your website is the face of your company online, and it’s the first impression that many people will have of your bank or credit union. It has a slick responsive design, trust signals from Newsweek on the homepage, clear calls-to-action, ongoing content creation that is relevant to their audience, and multi-level navigation that helps their visitors find what they need quickly. So, not only are these pages designed to convert, but they will help Texas Capital rank higher in the search engine results for industry-specific keywords.Īside from those unique content pages, the site itself is doing just about everything correctly. ![]() Each of these pages explains how Texas Capital can assist businesses in those industries and provides contact information for professionals at the bank who have experience working with those types of businesses. In addition to building generic pages for each of their products, Texas Capital has created individual content pages targeted to specific industries. This website has a clean, professional and modern responsive design, but what really sets it apart from the others on this list is their attention to effective content. There are a few reasons why so many of the bank websites on this list utilize user reviews, namely the fact that positive reviews make 91% of consumers more likely to use a business. Loan features, a handy calculator, an in-depth description of the application process, rates, frequently asked questions, and customer reviews are used to make each page a comprehensive experience. Each product page is highly informative and built to convert from the moment we land on the auto loans page, we’re given four conversion points above the fold (before we scroll further down the page). All these elements work together to create a pleasant and informative experience.ĭelving deeper into the site, we can see that the internal pages maintain the clean and contemporary design of the homepage. Clean and simple navigation, clear calls-to-action for members and non-members, an eye-catching monthly payment savings calculator right on the homepage, links to helpful blog articles, real customer testimonials, and ample contact information. From the moment you arrive on the homepage, this website establishes trust and authority while guiding users to the information they need. This is one of our top picks for a good reason.
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